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Lalia Rach
Lalia Rach, founder of Rach Enterprises, is a trusted consultant, popular moderator, internationally recognized speaker and is widely regarded as knowledgeable, practical and humorous… with a genuine passion for excellence.
Dr. Rach serves as an adviser to senior level executives at many of America's leading companies, with a focus on future trends, branding, and marketing strategies. Her clients include corporate, association and government leaders in the hospitality, tourism, sales and marketing, entertainment and sports industries. In November 2007 Travel Weekly included Dr. Rach in their list of the 33 most influential people in the travel industry. In January 2008 Hospitality Sales and Marketing Association International (HSMAI) selected Dr. Rach as one of the "Top 25 Extraordinary Minds in Sales and Marketing."
Throughout her career, Dr. Rach has developed numerous presentations on topics as diverse as dynamic leadership strategies; socioeconomic trends; perspectives on economic development; changes in affluent markets; cultural heritage programs; organizational management; generational marketing; team building; customer service and perspectives on urban tourism development. She also writes extensively on technology, management and service, regularly contributes articles to the HSMAI Marketing Review and other publications, and is regularly interviewed by the national news media as an expert on tourism issues.
Dr. Rach is Divisional Dean and HVS International Chair at the Tisch Center for Hospitality, Tourism, and Sports Management at New York University in New York City and is a nationally recognized tourism educator. She holds a B.S. and M.B.A. from the University of Wisconsin and an Ed.D. from The George Washington University in Washington, D.C.
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